Foundation, blush, shadows, mascara & lipstick for $29 or less, without sacrificing quality!
Switching your makeup to cruelty free has never been easier...or cheaper.
With more than 50 makeup brands now certified cruelty free, great cruelty-free makeup is available at every price point.
Three brands are also standout values: BH Cosmetics, Jordana, and Glamour Dolls. A fourth brand, Milani, costs slightly more but is still a good value.
Jordana, BH Cosmetics, and Milani are available in local stores as well as online. Milani owns Jordana, so you often see them in the same stores.
Jordana has a complete makeup line, with many good products. To browse the full line, visit the Jordana online store.
A more limited selection is available at Walgreens, Kmart, Duane Read, and Save Mart Supermarkets. Check the Jordana store locator here. Jordana selections vary among stores, so you may want to call your local store first.
Here's the Jordana makeup makeover that worked well for me, purchased online and at Walgreens for just under $27 total.
Total: $26.94. And if you order online, free shipping kicks in for orders over $25, so there's no extra cost.
You can find user reviews of many Jordana makeup items at makeupalley.com. To view most of MakeupAlley, you need to register, but it's free and well worth it.
One of my favorite brands, BH Cosmetics has a wide makeup range with many high quality products.
BH is available online at bhcosmetics.com. Sign up online for BH's newsletter for coupons and sale alerts. ULTA also carries many BH Cosmetics products at ULTA online and carries the BH shadow palettes at their local stores.
Here's my makeup makeover from BH Cosmetics, just $29.47. All items are vegan, except the mascara.
Total: $29.47 This is the full retail price. They run coupons frequently, and the 20% off coupon at the time reduced my total to $23.58, enough to cover shipping ($5.95) and still come in close to budget.
Glamour Dolls has value-priced lip and eye makeup, available at Glamour Dolls online store.
I tried the Mattenetic lipstick, in Ignite, a nude petal pink. It had good staying power, average coverage, and a matte finish without being dry - in fact, it was slightly creamy.
Yisell and I also tried, and fell in love with, Glamour Dolls' vegan Lashlights mascara. But alas, they discontinued that mascara as soon as we discovered it!
Find Milani at CVS, Walgreens, and Kmart. Check the Milani store locator here for a store near you.
Milani selections vary among drugstores. Here are good items that seem to be stocked almost everywhere. Note that drugstore prices for Milani are typically $1 or $2 more than the prices at Milani's online store.
The hardest items to find cruelty free are good foundation and mascara. I was glad to find such nice foundations and mascaras at these low prices.
BH Liquid Foundation gives medium coverage with a satin matte finish. Jordana gives medium coverage and a soft, almost dewy finish. Neither BH nor Jordana has a great color range for foundations, but they've chosen shades that work for many people.
Both foundations blended easily on my skin and lasted my day. For my fine lines, Jordana gets the edge because it has a soft focus effect that blurs the appearance of lines, much appreciated by me!
Jordana is fragrance free. The BH foundation has a floral fragrance. BH states it's fragrance free, so the scent is probably from the preservative, phenoxyethanol, which has a floral scent.
[November 2017 update: About a month after I wrote this, BH Cosmetics reformulated their liquid foundation, so my review here of BH foundation no longer applies. The good news is that the new BH formula has many more shades!]
All the mascaras mentioned here performed well for me, giving me at least length (and some gave volume, too) without clumping or smudging. All held up well all day, too. Milani Lash Trifecta was my favorite, because it added such great length, which I loved.
The shadows and cheek color I chose have average to good pigment. The brands are about equal here. A shout out to the Jordana Color Tint Blush (a creamstick blush) for especially nice blendability!
For the lip color, the BH and Jordana products mentioned here have good pigment. The BH I chose is a traditional lipstick, and the Jordana is a liquid, matte lip color designed for super staying power. Both worked great for me.
These products are equal in quality to more expensive brands I've used, and I have no trouble making them work for me.
Last updated: September 2017
Copyright © 2017 by White Rabbit Beauty LLC
Mascaras! Ratings & "Best of" Lists Pro MUA Yisell rates cruelty-free mascaras for performance and gives her best picks.
What Makeup Brands Work for Me? Use Bunny Army's powerful Search to identify cruelty-free makeup brands that meet your budget and lifestyle needs.
What Stores Have My Brands? Locate online and local stores that stock cruelty-free makeup brands.