These mascaras held up through 10-hour wear, home chores, outside errands - even jogging & humidity. Makeup pro Yisell evaluated each for clumping, smudging, lengthening, thickening, volumizing, curl, longevity & ease of use. Here are her top five picks, in alphabetical order.
MSRP: $3.00 Size: 0.25 oz/7.5 g. This e.l.f. mascara held up under all scenarios with no smudging, flaking, or clumping. It added lots of length and some curl and volume. It also had probably the best wand of all mascaras tested to get to my bottom lashes. It's shorter that your usual wand and makes getting the hard to reach inner (top and bottom) corners a breeze. Read full review.
Available at: Locally at CVS, Walgreens, Old Navy, ULTA, Target, Walmart
MSRP: $16.00 Size: 0.25 oz/7.5 g. Gabriel mascara held up under all scenarios, with just a little smudging in high humidity. It added length with no clumping, and lashes stayed soft. Great product for a natural look. Black-brown is even more natural than black on dark lashes & perfect for lighter blonde lashes. Read full review.
Available at: Gabriel Cosmetics, Pharmaca online, Target online, many natural retailers online; locally at some Whole Foods stores and natural stores.
MSRP: $20.00 Size: 0.37 oz/10.5 g. Lily Lolo Mascara held up well in all scenarios, with just a little smudging during jogging and high humidity. This mascara gives lots of length. Lashes stayed super soft even with 2 coats. Read full review.
Available at: Lily Lolo and many online natural stores, including Petit Voir, The Detox Market, Credo.
MSRP: $14.00 Size 0.25 oz/7.1 g. Finally! A mineral mascara that claims it's waterproof and IS!! Pacifica's Aquarian Gaze Mascara held up under all scenarios with no smudging, a godsend for allergy sufferers. It added some length, but mostly volume, especially with 2 coats. The mascara is slightly dry, but that's what makes it waterproof. Love the look & feel of this mascara. Read full review.
Available at: Pacifica Beauty, Whole Foods and other natural grocery stores, some Target and ULTA stores.
MSRP: $17.60 Size: 0.25 oz/7.5 g. ZuZu Luxe Mascara, made by Gabriel Cosmetics, is similar to their namesake Gabriel Mascara, and the performance is similar, too. It held up well, with just slight smudging during humidity. It gave soft, fluttery lashes, perfect for a natural look. The Espresso (brown) color is fantastic for blonde lashes. Read full review.
Available at: Gabriel Cosmetics, Pharmaca online & many natural retailers online; locally at many Whole Foods stores and natural stores.
Born and raised in NYC, Yisell has been in the industry since 2004. Her portfolio includes work in print, TV, film, music videos & bridal. Visit Yisell at yisellsantosmakeup.com.
Best Cruelty-Free Mascaras! See MUA Yisell's top choices for best cruelty-free mascaras overall and best mascaras by category: lengthening, volumizing, drama & staying power.
Top Value Mascaras! Great cruelty-free mascaras under $10, some as close as your local drugstore.
Yisell's Top Mascara Tips What to do, and not to do!
Switch Your Makeup to Cruelty Free for $29 or Less Foundation, blush, shadows, mascara, lipstick $29 or less total!